Social Media

How Can I Help You Today?

Social Media Marketing Strategy: Have you been tasked with creating a social media or interactive marketing budget, but you don’t know where to start?  I will assess your needs, outline opportunities and prescribe specific actions for long-term social media success.

Implementation Guidelines: Did you already decide what you want to do with social media, but you need help navigating a complex and seemingly subjective landscape?  I’ll work with you to ensure the integrity of your brand, compliance with the different mediums and best practices for future development and communication.

Software Recommendations: If there are hundreds of SEO tools, there are thousands more social media tools due to the explosion of open source software and a larger audience. Finding tools to track performance, opportunities, management and more can be daunting, but I will help narrow your choices based on budget, resources and environments.

Social Media Audit: This is an in-depth analysis of your site’s presence across the various social networks and a strategy for ways to improve it. Not every site has a place on Digg or MySpace, so we cater our suggestions to realistic options including niche opportunities and relevant mainstream tactics.

Competitive Analysis: Is your competition doing an incredible job with videos, blogs, linkbait, widgets or community building? I will identify their tactics, potential service providers and action alerts that you can start implementing to shake their hold on your industry.

Social Profile Creation: I will identify the social networks where you should be participating and where people are talking about you. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.

Badge Creation and Strategy: Want to spread joy to your users by giving them something that’s useful or relevant to them? We can create interactive badges that will position you as an authority in the industry and have obvious link-building benefits.

Widget Strategy Development: I will look at your WordPress website and see whether or not you would benefit from an interactive widget campaign. This includes identifying what type of widget(s) may work for your site, its probability for success, and what your competitors are (or are not) doing and how you can better that.

Community Building Strategy : I’ll outline which communities are worth monitoring, what the competition is doing and how you can naturally enter these communities and form relationships. This strategy document will also show you how to identify the important conversations in your industry and when, how and whom to reach out to.