Most internet users prefer “explainer” videos over reading lengthy how-to articles, health whitepapers and ebooks and YouTube being the number two search engine in the world supports this web trend. The days of spending a fortune on a production company to create a business video are over. Fortunately, the web provides several innovative options that make video a fast and simple to implement part of your marketing efforts. There are also inexpensive software gems like MovieMaker and iMovie that can deliver high quality videos to your customers.
Why video marketing? People enjoy this method of communication for several reasons:
We Pay Attention To Faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
Information Transmission Via Voice – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
Emotions Are Contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.
Movement Catches The Eye – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!